Today, during the Happy Hour Training in San Zeno, “the union” was celebrated with the presence of the City Hall Sport Councilor Alberto Bozza.
(Verona) – It was announced this morning at the Porta San Zeno in Verona the new technical sponsor for events organized by Gaac 2007 Veronamarathon Asd. The union was signed with Joma Sport, a company founded in 1965 in Spain that now has branches all over the world. A great brand that combines its image and professionalism to Verona competitions of international level with more than 30 thousand people running every year with spectacular arrival in Piazza Bra next to “La Arena”.
More than 100 people this morning on the occasion of the 1st Special Happy Hour Veronamarathon, the training group set up in 2016 that will be again this year and which aims is to invite and prepare many people as possible to run. Alberto Bozza, the City Hall Sport Councilor, made this union official.
Mirko Annibale, Italy Branch Manager of Joma Sport: “The link with the world of running, the growth of the events around the world, the exponential increase of the practitioners and the DNA of Joma, a high level reference world brand for both textiles and footwear, are the basis of Joma decision to increase investment in this particular area. Fot this and for the prestige that can represent for Joma to be alongside important and prestigious events such as Agsm Veronamarathon, Cangrande Half Marathon, Last10 km, Gensan Romeo and Giulietta Half Marathon and Agsm Duo Half Marathon, the partnership was born and will see Joma and Veronamarathon Asd together until 2020. This agreement will certainly help to improve the growth and success of Joma as a technical brand in the running world.”
“Today the sport in Verona is, thanks to Agsm Veronamarathon, renowned and known in Italy and abroad – said the Sports Councilor Alberto Bozza -. Verona is considered a ‘sport laboratory city” in Italy because we have exceptional numbers of people doing sport in many disciplines. This union with Joma increase in qualitative terms Verona sports going to support sports competitions that are the pride of our city. “
With Joma as Veronamarathon sponsor it will be high quality material for everyone from Veronamarathon Team participants as well as for employees, staff and volunteers: “A proposal immediately accepted, given enthusiasm and desire to consider our events, competitive and non-competitive, a great stage for product development – confirmed Vice President Veronamarathon Matteo Bortolaso – we have contributed to the growth of other brands and we are confident that it will be a great partnership, satisfactory for both. Already the first days are electrifying. “
The next November 19th Agsm Veronamarathon will be the first major event Joma Sport signed, a great race awarded Silver Label by the Italian Athletics Federation and which will also be home for the Italian Championship and Master FIDAL. The best marathon runners of Italy will meet on Verona’s streets. Joma Sport and Veronamarathon Asd will walk together, will run for the next few years, with the common goal of growing together and affirm their image through projects together.
WHO IS JOMA SPORT?
Fructoso López founded JOMA SPORT COMPANY in Portillo de Toledo in 1965. The headquarters, where ideas and designs are created is ” Spain branded ” distribute around the world, covers over 60,000 square meters, a good part destined to the warehouse for the arrival of the goods. Joma Sport is a 100% Spanish capital and has its branches all over the world: Mexico, Latin America, United States, Brazil, Italy, China, United Kingdom and Germany. Today Joma has become the Spanish sport reference and considering selling the brand in over a hundred countries, it boasts the largest worldwide commercial presence.
The annual survey carried out in Spain to retailers by the CMD magazine in 2016 confirmed Joma for the fifth consecutive year the best brand in Teamwear. In the 5 variables analyzed Joma stands above all: best service, best design, higher sales volume and better global perception. The prestigious Spanish company “Sport Panel”, in his quest for Spanish sport market, published in December 2016 statistics on brand in the Spanish market. In the ranking that measures the image of the brand Joma is in third place (110 brand analyzed).
Joma, for several years alongside the National Athletics Federation of Spain, for several years has increased its presence in the world of running thanks to the sponsorship of Athletics Federations National as Mexico, Belarus and Morocco. These agreements are added to those with the National Olympic Committees of Mexico, Bulgaria, Belarus, Honduras, Malta and, from RIO 2016, Spain and Portugal, which Joma will dress up in Tokyo 2020. The collections developed and commercialized by Joma and the investment in research and development consent the brand to be present in all sports.
The link with the world of athletics, the growth of the events around the world and the exponential increase of the practitioners are the basis of Joma decision to increase investment in this specific area. From this and the prestige that can represent for Joma to be alongside Veronamarathon Asd, for important and highly technical events such as Agsm Veronamarathon, Cangrande Half Marathon, Last10 km, Gensan Romeo and Juliet Half and Agsm Duo Marathon, the partnership was born that will see Joma and Verona Marathon together until 2020. This agreement will certainly help to improve the growth and success of Joma as a technical brand in the running world.
Thanks to the continuous development of new lines dedicated to running both textile and footwear, and of absolute prestige partnerships like the one with Veronamarathon Asd, the aim of Joma is to become one of the reference brand for the running world.